Laser-Focused Targeting:

• Demographics: Pinpoint adults with an interest in specific sports, teams, and leagues.

• Interests: Target users who follow sports betting influencers, engage with sports content, or have expressed gambling intent online.

• Behaviors: Leverage lookalike audiences based on existing high-value Telegram subscribers.

2. Compelling Ad Creatives:

• High-impact visuals: Utilize dynamic visuals like team logos, exciting match highlights, luxury lifestyle and winning tickets.

• Data-driven insights: Integrate real-time odds, betting tips, and expert predictions to showcase value and expertise.

• Urgency and scarcity: Create a sense of urgency with limited-time offers, exclusive Telegram content, or bonus opportunities.

3. Engaging Telegram Integration:

• Seamless sign-up: Streamline the joining process with warmup landers leading to the Telegram channel.

• Community-driven content: Highlight the vibrant community discussions, expert analysis, and exclusive Telegram benefits.

• Targeted messaging: Personalize Telegram welcome messages based on user interests and preferences.

4. Data-Driven Optimization and Scalability:

• Conversion tracking: Monitor key metrics like cost per acquisition (CPA), channel subscriptions, and engagement rates to optimize campaigns in real-time.

• A/B testing: Continuously test different ad variations, targeting options, and creative elements to identify the best performers.

• Scalability planning: Develop a strategy to scale ad spend efficiently across new target markets and demographics while maintaining campaign performance.

Results:

• 30% decrease in CPA for FTDs: Achieved through focused targeting, proper technical ads setup and compelling creatives.

• 300% ad spend increase in 90 days: Scaled campaigns effectively while maintaining strong ROI and user acquisition.

• Expansion into new target markets: Successfully replicated success across diverse demographics and international audiences.

Conclusion:

This case study demonstrates the power of Meta Ads, coupled with strategic targeting and a focus on user engagement, to drive success for sports betting affiliates. By understanding their audience, creating high-value content, and leveraging data-driven optimization, the affiliates attracted new customers, built a thriving Telegram community, and solidified their position as a trusted sports betting resource.