Compliance-First Approach:

• Rigorous creative review: Implemented meticulous internal checks to ensure all ad materials strictly adhered to Meta's advertising policies and industry regulations.

• Developed a compliant safe page in order to help the ad approval process

2. Creative Storytelling Within Bounds:

• Leveraging user-generated content and video showcases of the platform: Showcased authentic testimonials and real customer experiences, building trust and social proof without explicit product mentions.

• Data-driven insights: Utilized anonymized purchase data to understand customer demographics and interests, informing targeted campaigns that resonated with the right audience.

3. Performance Optimization and Data Analysis:

• Micromanagement and A/B testing: Continuously monitored campaign performance, meticulously testing different ad variations, targeting options, and messaging within compliant boundaries.

• Attribution modelling: Employed granular attribution models to accurately track the impact of each campaign element and optimize spend allocation for maximum impact.

• Focus on conversion value: Prioritized high-value conversions like website visits and new users, ensuring ROAS remained well above target despite potential reach limitations.

Results:

• Account stability maintained: Successfully navigated complex regulations and restrictions, preventing account suspensions and ensuring consistent brand presence.

• Impressive new client acquisition costs: Achieved exceptional return on ad spend, demonstrating campaign effectiveness even with limitations.

• Brand awareness and engagement growth: Increased brand awareness and positive sentiment despite regulatory obstacles, fostering customer loyalty and community building.

• Increased the Total revenue by 34%, by generating 30 000 new users for the platform

Conclusion:

This case study showcases how the crypto exchange platforms, through meticulous compliance, creative adaptation, and data-driven optimization, thrived in a challenging advertising landscape. By prioritizing storytelling, performance monitoring, and value-driven conversions, the client achieved impressive results, defying limitations and paving the way for sustained success in the crypto market.